Why Digital Business Cards Should Be Part of Your Small Business

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Small businesses rely on technology for their convenience and growth. TechRepublic reports that 2 in 3 small businesses use digital tools to improve office policies and customer experiences, ultimately generating more revenue for the business.

For example, AI has helped them recruit the right talent, and new software has allowed them to adapt to changing customer needs. Although these technologies are common these days, small businesses should focus on digital business cards.

These digital cards offer many advantages, replacing traditional cards. So let’s take a look at why small businesses should start using digital business cards.

Privacy and Security

Image: KnowTechie

A notable feature of digital business cards is their security. Compared to physical cards, owners can choose who they want to have access to their card which anyone can redistribute or lose.

Gate.io notes how digital business card information is typically transferred via a QR code. The company can have complete and private control over its employees’ data with publicly registered numbers.

Digital business card companies also seek certification to ensure customers are prepared for any security threats. Overall, small businesses can be confident that their information is safe.

Profitable

Physical business cards require regular updates. For small businesses, using digital business cards eliminates this expense.

Businesses can subscribe to digital business card companies that offer a range of packages. They can choose the plan that suits them best. For example, a starter plan allows for custom branding and unlimited updates.

Compared to traditional cards that need to be reprinted, digital business cards are much more cost effective. This allows small businesses to save money and direct it towards other needs.

Personalization options

Since they are in digital format, business cards offer more room for personalization. Use provides some tips on creating digital business cards that can make lasting impressions.

One is to include media such as files, videos or photos. This makes it easier for recipients to see your work, especially if you’re in the creative arts industry, where portfolios are very important.

Another distinct feature of digital business cards is website integration. You can hyperlink to a button, create a QR code that leads to it, or include its link on your map.

As a result, recipients have easier access to your small business information.

Easier follow-ups

blank business card on camera
Image: Unsplash

Newstrail reports that 88% of recipients throw away their business cards, defeating the purpose of classifying them for future use. For small businesses, this is a disadvantage because they want as many people as possible to know about their business and help it grow.

However, when you share your digital business card, it goes straight to the recipient’s inbox. They can easily access your contact information as it is integrated into their workflow.

Revisiting your card is easier for them, increasing the chances of follow-ups and stronger connections that will benefit your small business.

Recent technologies have helped small businesses grow. As mentioned in our “5 Secrets to Sustaining Your Business Growth” article, you must adapt, use technology, and anticipate to ensure the sustainability of your business.

You can do it all in one fell swoop when you integrate digital business cards into your business.

Do you have any thoughts on this? Let us know below in the comments or forward the discussion to our Twitter Where Facebook.

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Chris has been blogging since the early days of the Internet. It mainly focuses on topics related to technology, business, marketing, and just about anything tech-related. When he’s not writing, you can find him playing guitar or cooking up a nasty storm for your friends and family.

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