New Sotheby’s business cards incorporate NFC and QR code technology


Sotheby’s International Realty Canada recently launched physical and digital business cards designed to enhance the networking experience of its agents.

Physical business cards use Near Field Communication (NFC) technology to make it easier for agents to share their contact information with potential customers. They allow agents to share contact and work information with another smartphone with a tap of the card on a recipient’s NFC-enabled mobile device. With this faucet, agent Sotheby’s International Realty Canada

The Agent ID contact card opens on the recipient’s device with the ability to instantly add the agent’s contact to their smartphone, making contactless information sharing. An agent’s business information, including contact details, business specialties, service areas, and professional social media accounts, is instantly shared.

Each The Sotheby’s agent has a unique QR code accessible to him on the company’s proprietary cloud-based property brokerage and marketing management software, Gateway. Each personalized QR code is also printed on the agent’s business card in case of the potential contact prefers to register their information by scanning a QR code, rather than using the NFC-enabled tap.

Agents can also add their personalized digital business card to Apple Wallet or Google Pay on their smartphone as a digital wallet card.

“In an increasingly digital and contactless world, Agent ID physical and digital business cards simplify the exchange of business information in a way that is both seamless and strategic,” said Tahan Martins, director of the brand innovation. “As a company, we’re proud that this latest technology addition positions our agents and brokers as being at the forefront of innovation in the real estate industry with every networking interaction.”

Cards allow agents to share contact and work information with another smartphone by simply tapping the card on the recipient’s NFC-enabled mobile device.


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