The first step in learning how to make business cards at home is arguably the most fun: figuring out what you want your card to look like! Even if you’re not a creative person, you can use these tips to guide the process.
Choose a logo
Whether you have a small business or are a solo entrepreneur, you likely have some sort of symbol or logo associated with your business dealings. Presenting this image on the card is a great way to create a brand identity.
Ideally, your logo shouldn’t be too complicated. Something simple and memorable will be more effective than a colorful and intense graphic, and it will be easier for your home printer to render correctly.
Choose the information you want to include
Your logo is an important part of your card, but what other information should you include? Here’s a list of must-haves you’ll want to include, no matter your business or industry:
- Last name: Use your full name and avoid eccentric nicknames that don’t sound professional.
- Company Name: People need to know where you work! Include the full name of the business.
- Job title: Likewise, people need to know what you do.
- Contact information: This can include your phone number, email address, address, social media accounts and website, depending on how you prefer people to contact you.
Once you have all of these necessities, there are a few additional items that might look good if you have the space:
- QR Code: It’s a popular way to share more information about your business. Users simply scan the code on their phone to be directed to your web content.
- Slogan: A catchy phrase or motto can help personalize your card.
- Head shot: In some industries, like real estate, having a picture in your head is really important for identification.
Choose your size
In the United States, the standard business card size is 3.5 inches by 2 inches. This is probably what you’ll want to keep for your cards at home, as it will be the easiest size to find templates and paper for.
Choose a color scheme and font
For a fun and light business, like a bakery or a pet walking service, choose brighter colors. For something more serious and professional, like a law firm or accountant, opt for dark, neutral colors. You’ll probably be printing on a white or cream business card, so avoid pale colors that would be hard to see.
As for the font, you’ll want something that’s easy to read and not too cramped. Avoid cursive scribbles, capital letters, or decorative fonts, as they can be difficult to decipher at a glance. And try to use at least a 7-pt. font so that everything is clear.
If you get stuck during this step, your best bet is to rely solely on a palette or a pre-made template from one of the design programs we discuss below.