New data from Aura Print suggests you could double your sales and increase your margins by joining its army of resellers and instantly expanding your business card offering.
If you resell business card printing, our team of aura print wants to help you disrupt the way you do business. Our latest customer survey and sales data, which is highlighted in our Aura Print Blogshows how customer demand is changing and that if you don’t resell a full range of business cards, you risk losing double your actual sales.
Standard is not an option
Our survey data shows that 56% of customers choose to upgrade their business cards to a more luxurious premium finish instead of the industry standard 350 gsm when given the opportunity. In fact, it’s clear that a wide range of substrates and finishes is essential when it comes to upselling, and Aura’s range is one of the widest in the industry.
Basically, if you’re only selling “standard” 350 gsm business cards, you’re running out of margin. And working with Aura as a reseller could be the key to increasing your results.
In short, if you’re not reselling the unique business card options that Aura Print can offer you and your customers, you’re limiting your sales potential by more than half.
Our sales data shows that these claims also have significant tailwinds, with a 22% year-over-year increase in customers ditching regular business cards for something more unique.
At Aura we value choice, we know that large printers think it is too complicated to offer more than a few types of paper. They earn labor based on price, and we know it’s cheaper to bundle orders on the same type of paper and print them en masse. But we get it the other way, by giving customers a wealth of choice so they keep coming back for that uniqueness they can’t get elsewhere.
Price does not engender loyalty, but product quality and service do.
And that’s backed by 86% of our customers, who said they knew what they wanted but couldn’t find any other printer that gave them a choice.
Solve the puzzle
So what are the missing pieces of the business card puzzle that we at Aura can offer you?
Well, for starters, at Aura, 25% of all business cards we produce include some type of metallic finish. And our survey proves that customers agree that adding foil to a business card makes the card more likely to be kept (58% agree), which is a great sales story when you realize 88% of all business cards distributed are eliminated within a week.
And at Aura, we go way beyond the standard foil. We have the best supply of metallic foil business cards in the UK, with over 10 foil colors available in-house and the ability to print double sided foil which is rarer than houndstooth at all perspectives.
Of course, foiling alone doesn’t tick everyone’s boxes, so if your client really wants to stand out, and our survey shows 82% do, then we have the perfect answer: painted edge business cards. Hand airbrushed, these business cards stand out when stacked with other cards. 11% of cards sold by our resellers have our painted edge upgrade.
Our goal is to make it incredibly easy to offer thick business cards to your customers.
We try to offer double sided printing on all types of paper we offer because upselling your customers 700gsm silk from 350gsm silk is just a tick box . Nothing else should change on the side of the artwork. And in terms of desirability, 86% of their customers agree that a thicker business card looks more professional, so upselling thicker business card stock seems like a no-brainer.
Finally, we know that as the pandemic recedes, the environment will come back on the agenda and in the next few years there will be a big push for recycled business cards. 54% of our professional resellers said they and end-users care about using recycled paper, and we’ve already noticed there’s been a 64% year-over-year increase the number of customers opting for recycled business card alternatives.
Building on this, we are bolstering our recycled range with uncoated recycled, kraft, cotton and even more in development such as bamboo and hemp business cards.
But we know that every customer is different, and difference is something we celebrate at Aura because our research shows that if budget weren’t an issue, then 92% of customers would upgrade their business card.
To find out more about how you can become an Aura reseller, email [email protected] or call 01484 429 300