Business cards are good for your brand

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Emily Caswell is Brand Manager at VIEW Group, the brand division of View Newspaper Group.

A few years ago, I was involved in creating a business card for a retired banker. Although he is no longer in the workforce, he is active in the community and could not easily pass on his contact information. We collaborated and came up with a fun tagline for her card. We both loved the end result. Rumor has it that he loves cards so much that he’s picky about how many cards he deals out.

A business card is an important part of a company’s brand because it’s often the only tangible branding element circulating in the community. It is also an important part of a personal brand, as it contains your name and profession.

With networking back to pre-pandemic levels, consider this your sign to update your business card, order more, and make sure you have them with you at all times.

View Newspaper Group is working on an updated business card design as I type this. It was time for a facelift, and as you know, our business has grown this spring, which means more posts and team members, which equates to a need for new and additional cards.

Some would say that in our highly digital world, there is no need for business cards anymore. I strongly disagree and not just because I love business cards. (By the way, if you need to fall in love with business cards all over again, watch the business card scene in “American Psycho.”) I got texted business cards and I’m not a fan. I get about as many text messages as emails in a day, so a text message business card can get lost in the mess. When I have a hard copy of someone’s contact, it comes to the fore and reminds me to connect with that person.

We certainly don’t need to collect and keep business cards like we used to. As my relationship grows with customers, I keep their information digital and no longer need the card, but at the start of a connection, a business card exchange is the easiest way. fastest and best to make sure each person stays ahead with the other.

There are also professional social apps to log into, but as a entrepreneur.com article on the subject says, without a tangible reminder, which includes a person’s name and company information, it can be difficult to find them online after an event. Excerpt from the article, “When someone shares their information with me via LinkedIn, of course we are a LinkedIn connection, but I have no idea who that person is or how to find them a week or even an hour My new connection gets lost in a myriad of contacts.

Forbes.com asked professionals to assess whether business cards are still necessary. Many think they are. Here are some of the comments:

“A business card is a physical reminder of who you are. It can also stir up a memory of when and where you met, separating you from others.

“For the first connection, a business card remains the easiest and best way to exchange contact information.”

“Business cards can still make a strong impression on potential customers. I don’t think email is too informal, but business cards are much more professional to bring to a face-to-face meeting.

“Business cards that are creative and stand out are not only sticky and memorable, but are shared with more and more people, further promoting your business and brand.”

As you read this and realize you need new business cards, our team will be happy to help. We have created business cards for many clients. Our brand and design teams collaborate to provide you with options and we work closely with a local printer to ensure the cards are produced and in your hands in a timely manner. Chances are, especially if you know the retired banker I mentioned, you even have a business card we designed.

I’d love to hear why you think business cards are still important or help you design your next card. Email me at [email protected]

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