Annie ButtonA professional content writer and branding enthusiast, explores the topic of business cards in 2022, from their relevance in the digital age, to how to create an effective one.
Are business cards a thing of the past? In today’s fast-paced business environments, digital communication, messaging apps, and video calls seem to have taken over the printed page. Naturally, the case for physical business cards surely needs to be looked at.
We believe printed business cards are still the fastest and easiest way to share contact information and get people interested in your business. Sure, people can log in and out on online platforms like LinkedIn or Facebook and share web addresses, but a traditional business card can cut to the chase. Provided its design has been carefully considered and executed, the humble business card represents a golden opportunity to create a lasting first impression to ensure people remember you and your business. Here’s how.
direct marketing tool
Marketing and brand building are key strategic business activities – and there’s nothing more direct than handing a printed business card to a potential customer or helpful contact. It’s a great way to introduce yourself and it creates an instant platform for conversation and interaction. A good business card will tell the recipient everything they need to know – your name, company name, direct contact details, social media and other online addresses. The small card can pack a real punch, so the design and quality of business card printing should never be underestimated.
We all know you only get one chance to make a good first impression, and no more so than in face-to-face environments where business cards are typically exchanged. High quality, relevant design and materials will help create the right professional image to accurately reflect your company brand. You can take advantage of “endless print finishing techniques to give your communication the shine it deserves”, advise an expert in the field. To that end, at conferences, trade shows, networking events, and client meetings, your personalized business card is the most important item that is handed out.
Not only are business cards often the first point of in-person contact with a potential client or valued associate, but they are also the item they take away after meeting you. The business card is therefore a physical reminder of who you are and what you have discussed and acts as an important prompt to reconnect. Without such a reminder, you make it much harder for others to remember you or your business, potentially losing valuable business opportunities. In terms of convenience, business cards are portable and lightweight, making them easy to carry and use in any given situation.
How to Create an Effective Business Card in 2022
Even with the smartest technology and printing options available, let’s not forget that the basics of good business card design have remained largely unchanged. That is, the card should contain all relevant information:
- Your name (and function)
- Your company name and logo
- Your work phone number(s) and email address
- Your relevant social media handles
- Your business website and physical address
Given the above, let’s now look at the best ways to modernize your business cards for today’s business climate and distribute them to your advantage based on current business trends. After all, business cards have been around for a very long time, and their design for today’s businesses may need to look very different than in the past.
Materials and designs
One of the most common trends in recent years is to replace standard 14 or 16 point card stock with the material. Clear and semi-transparent plastic are a popular choice, as are metal cards. These unusual materials will certainly make your cards stand out from the crowd, but beware, these are not cheap options! If you prefer paper, choose recycled options and take the opportunity to promote your company’s environmental credentials.
Modernizing the style of your business cards can take many forms. A popular trend is the minimalist approach, emphasizing clarity, simplicity and a plain white background. Other more creative trends include bold personalization, humor and anti-cards! And who says business cards have to be rectangular when so many other shapes are available?
Even printed business cards can, and arguably should, embrace innovative technological solutions. In fact, integrating computers and business cards is the obvious way forward in 2022 and beyond.
Why not add a QR code to the map that can be scanned with a smartphone or tablet, redirecting the device to your app or website of choice. No need to print your web address or social media details when you can keep your business card sleek and minimalist with just your logo, company name and a QR code to do the rest.
NFC technology is another way to quickly and easily direct people to your website or app. This is the same technology used for contactless payments with credit/debit cards and can be used for your website or app. On a business card with an NFC chip, users can access your website or download your app when their phone or tablet is placed near the card.
Digital business cards
With the world of work being almost entirely digital, it is often asked whether we really need analog business cards? Full digital business card solutions are now available, providing information instantly to smartphones with just a tap, scan or click. The user-friendliness and convenience benefits are obvious: there are no typos, print delays or wasted material to deal with.
However, the simplicity and effectiveness of traditional business cards is hard to argue. Although not a technological solution, well-branded printed cards can actually have unexpected advantages over Internet-dependent media. They can be used in any situation and are accepted practices in commercial cultures around the world. You simply can’t go wrong with a business card.
More importantly, the humble business card can be created to meet any business purpose with relative ease and minimal cost and huge potential gain. It’s a great investment in any modern business.