Are business cards still a source of business?


A few of these people were new to their business and hadn’t had time to get them.

Others seemed not to be as open and comfortable talking to people.

Perhaps not having business cards with them made them less willing to show up, ask questions, listen, learn, and network.

You don’t want to come across as a “taker”.

Unless you do! I’ve had financial advisors tell me they’d rather collect business cards from those they meet than exchange cards or hand out their own.

What impression does this leave?

You don’t want to complicate the exchange of contact information.

This happened a few times when I was talking to those I met at the event.

Our conversation sparked the potential exchange of contact information.

It seemed awkward for them (not me) to explain that they didn’t have a business card with them.

I wasn’t ready to necessarily have them in my phone, so I handed them two of my business cards and asked them to write their name, occupation and email address on the back of one of them. ‘between them.

Of course, I had to hand them a pen!

You may not want everyone you meet using your phone.

Being allowed to be on someone’s phone and therefore having access to text messages provides a certain level of trust.

At least for me, as I mentioned earlier.

And I know I’m not alone.

There’s a reason why some people have their cell phone number on their business cards, and others don’t.

Be clear about your own confidence level and how you will manage it when participating in live events.

You don’t want to miss the opportunity to follow up.

It might sound a bit silly, but it’s great fun to come home from an event with a stack of business cards you’ve collected from people you’ve just met.

The cards are tangible, you can write on them, and they serve as a good reminder to follow up with the important people you’ve met.

Just be sure to follow them the very next day.

You may be talking to someone who is not comfortable with technology.

The idea is to make people feel comfortable talking with you.

Not everyone is comfortable with QR codes, apps, and all the electronic platforms and tools available.

Of course, if you spend time in the tech world or with a younger, more progressive audience, you can teach them how to use a business card!

There are many other reasons to be a card carrying networker including branding, ease, being ready to drop your card in the fish tank to win the sweepstakes, having your information handy if your phone needs to be charged and ready when you’re not at a formal business event.

There really is no reason not to have a business card with you.

At least you can offer those you meet a choice depending on the scenario.

As a life insurance agent once told me, better to have it and not need it than to need it and not have it.

Michael Goldberg is a speaker, consultant and founder of Networking Crush. He is also the author of “Knock-Out Networking!”






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